PARSIPPANY, N.J. (Sept. 15, 2011) – Taking the next step to help people turn their dreams of homeownership into realities, Coldwell Banker Real Estate LLC launched a new portal on its website specifically for first-time home buyers. The First-Time Home Buyers Resource Center includes videos, articles and tools to answer questions and guide new home buyers through the real estate search process.
According to the National Association of Realtors (NAR), first-time home buyers accounted for half of all the real estate market home sales in 2010. A recent survey by Coldwell Banker Real Estate found that 93 percent of first-time home buyers said using online tools to find detailed information about homes was important to them.
“Buying your first home is exciting but it can also be overwhelming, so we created this section for first-time homebuyers to simplify the steps toward home ownership, and make the process easier and enjoyable,” said Jim Gillespie, chief executive officer, Coldwell Banker Real Estate LLC. “I, like most, remember buying my first home and going through a process that was complex, emotional and rewarding all at the same time. Today, first-time homebuyers recognize that if they have the financial wherewithal, now is a smart time to buy a home. The First-Time Home Buyers Resource Center helps give them the confidence to enter the real estate market and gain valuable insight so they can best work with their agent.”
The new web portal, which will be updated regularly with timely content to help first-time home buyers, provides informative features from coldwellbanker.com, including multiple ways to search and recommendations for like properties. It also includes:
The new First-Time Home Buyers Resource Center is a continuation of the Coldwell Banker Real Estate innovative online resources. Coldwellbanker.com already features BlueScape, a unique way to search for homes by emotion and feelings. Clients select from a series of images that they like or dislike and the site returns a group of homes that might meet their needs. The website also has a lifestyle search, which allows people to use a simple, sliding scale to rate elements of a home and community that matter most to them. In addition, Coldwell Banker Real Estate partnered with YouTube to develop Coldwell Banker On Location. This site allows consumers to gain market perspective, community highlights and home video listings from Coldwell Banker sales professionals. More than 2.5 million channel views have been recorded since its launch in May 2009.
Coldwell Banker Real Estate LLC conducted an online survey of 300 first-time home buyers in the United States (people who purchased their first home within the last year) on their experiences and perceptions of the home buying process.